AAKAAR
A modern revival of India’s copper craftsmanship, bridging artisans and consumers through collaborative design and timeless artistry.
Market Research
Visual identity
Concept development
Designer's note
Aakaar is a branding project that reimagines India’s age-old copper craftsmanship for the modern market. The concept revolves around creating a collaborative platform where artisans and designers come together to craft aesthetically pleasing, functional decor. The brand identity reflects a harmonious blend of heritage and contemporary design, emphasizing storytelling, collaboration, and sustainability. Aakaar bridges the gap between makers and consumers by offering a sneak peek into the crafting process—celebrating the hands that create and the stories behind each piece.
Through thoughtful design, Aakaar not only preserves cultural legacy but also makes it relevant and accessible for today’s audience. Where tradition meets modern design, and every piece tells a story.
Approach and Mission
Aakaar is built on the mission to revive and celebrate India’s traditional copper handicrafts, bringing them to a global stage. What was once limited to local audiences is now being reimagined and introduced to the world through innovative design and storytelling. Our goal is to preserve this rich cultural heritage while adapting it to the needs and tastes of the modern world.
We aim to create a diverse range of aesthetically pleasing, functional products that honor traditional craftsmanship while appealing to contemporary lifestyles. By collaborating with skilled artisans and designers, we ensure that each piece reflects the beauty of tradition and the innovation of modern design.
At the heart of Aakaar is a deep respect for the artisans and their stories. We strive to make their traditions, culture, and craftsmanship accessible to the world, fostering a connection between the makers and the consumers. Through transparency and storytelling, we offer a glimpse into the artistry and effort behind each product, creating a deeper appreciation for the craft.
Aakaar is also committed to sustainability and health awareness. We highlight the benefits of copper, not just as a material of beauty, but as one that promotes well-being. By providing artisans with the means, resources, and support they need, we ensure that this ancient art form continues to thrive for generations to come.
Ultimately, Aakaar is more than a brand—it’s a movement to connect people with the art, the artisans, and the timeless legacy of Indian copper handicrafts. Through our efforts, we hope to inspire a global audience to value and preserve this extraordinary craft.
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The logo
The Aakaar logo is a harmonious blend of three symbolic elements: the lotus, representing purity, culture, and India’s rich heritage; the crown, symbolizing excellence, pride, and the regal legacy of copper craftsmanship; and the artisan, reflecting the skilled hands and human touch behind every creation. Together, these elements embody Aakaar’s mission to revive traditional craftsmanship, celebrate artistry, and bridge the gap between tradition and modernity. The logo is a tribute to the artisans, their stories, and the timeless beauty of copper handicrafts.
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